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Query Fan-Out: What It Is and How It Affects AI Visibility

Your content can rank on the first page of Google and still never be cited or mentioned by LLMs. This makes sense once you understand query fan-out, a background process AI systems use to build answers. When someone asks ChatGPT or Perplexity a question, it doesn’t default to the best-ranking page. Instead, it runs related … The post Query Fan-Out: What It Is and How It Affects AI Visibility appeared first on Backlinko .

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How to Build Topical Authority in the AI Search Era (7 Steps)

You can be a strong brand, publish high-quality content, and still not have topical authority. Just look at Great Jones, a kitchenware company. Their Dutch oven (called The Dutchess) is beautiful, well-reviewed, and featured in industry-leading sites like Vogue, the New York Times, Bon Appétit, and The Kitchn. But search “best Dutch ovens” on Google … The post How to Build Topical Authority in the AI Search Era (7 Steps) appeared first on Backlinko .

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PR and SEO: How to Build More Authority Together (5 Steps)

PR and SEO used to be separate disciplines. Now you can’t afford to keep them siloed. Google and LLMs both rely on third-party signals — backlinks, brand mentions, expert commentary, and coverage in trusted publications — to decide which brands deserve visibility. PR and SEO both generate those signals, but most teams still operate independently. … The post PR and SEO: How to Build More Authority Together (5 Steps) appeared first on Backlinko .

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How to Calculate Share of Voice (+ Why it Matters for SEO)

Your analytics dashboard tracks clicks, but it doesn’t convey the complete picture. When a buyer reads an AI answer that mentions your competitor, or scrolls through a Reddit thread where your brand doesn’t appear, that’s lost visibility. And it won’t show up anywhere in your traffic data. Share of voice (SoV) captures what traffic metrics … The post How to Calculate Share of Voice (+ Why it Matters for SEO) appeared first on Backlinko .

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The SEO Services Report

SEO services have evolved significantly in recent years, driven by changes in search behavior, AI-powered results, and rising competition across industries. To give you the most accurate picture of the industry today, we’ve combined data from multiple sources, including our survey of 1,200 business owners. In this report, you’ll learn: How much businesses spend on … The post The SEO Services Report appeared first on Backlinko .

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How to Build Location Pages That Rank, Convert, and Get Cited

Most location pages fail for one of two reasons: They’re too thin (just an address and phone number) or too generic (the same template with city names swapped out). Google sees through both. So does ChatGPT. But here’s what a good location page can do: Rank in organic search Link from your Google Business Profile … The post How to Build Location Pages That Rank, Convert, and Get Cited appeared first on Backlinko .