Summary: Gather baseline metrics before starting a project so your team can demonstrate its impact.
Between delivery timelines and limited resources, cutting data collection upfront seems like an efficient choice. Without benchmarks to compare to, however, it’s impossible to demonstrate improvement. (Don’t worry, we have some other options for reducing UX waste.)
In fact, one of the most common ways UX teams undermine their own value isn’t by doing poor work, but by measuring too late. Instead of cutting initial benchmark measurements, create a habit and prioritize establishing baselines before any work is done, so your efforts are seen.
What Is a Baseline
A baseline is an initial benchmark of a product or service to gauge its relative performance against a meaningful standard.
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