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NN/g latest articles and announcements

NN/g latest articles and announcements

UX Conference October Announced (Oct 5 - Oct 16)

Take up to 5 in-depth training courses, teaching user experience best practices for successful design. Training focused on long-lasting skills for UX professionals. October 5- October 16, 2026.

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The 5 Qualities of Site-Specific AI Chatbots

Handoff willingness, flexibility, proactivity, emotional responsiveness, and transparency help you build trustworthy AI chatbots that guide users well.

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Design-System Maturity: A 6-Dimension Framework

Use this maturity model to assess your design system’s health and identify where to focus next.

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Stop Reporting UX Activity and Report Business Outcomes

UX teams should report business outcomes — not activity or UX metrics — to show impact on revenue, cost, risk, speed, retention, and to secure resources.

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Crafting AI Explanations for Every Role in Your Enterprise

Different enterprise roles need different types of explanations for AI outputs.

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Kick the Bots Out of Your Survey Data

Learn to spot and filter out survey bots’ responses before analysis so fake data doesn’t distort your findings.

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Your New UX Habit: Establishing Baselines for Impact

Gather baseline metrics before starting a project so your team can demonstrate its impact.

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Incentive Structures for Diary Studies

A mindful incentive structure can keep diary study participants engaged and responding, without overloading you with low-quality responses.

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Vibe Architects: Agentic Vibe Coders

Nondevelopers are building complex agentic AI systems on intuition developed through many hours of experimentation, YouTube videos, and Reddit threads.

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The Core Skill of Design in the AI Era: Critique

To build useful and usable AI-powered systems, our understanding of users’ needs and our design judgement must be encoded into well-defined evaluation criteria.

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Context Architecture

Context architecture applies information architecture principles to AI systems, helping agents interpret information and produce better, user aligned responses.

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The Hidden Why: Behavioral Economics for UX

Use behavioral-economics frameworks to uncover hidden friction in your experience and design UX solutions that better support user action.

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The Four Design Jobs AI Created (So Far)

"AI design" is one label but has forked into four different types of work.

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UX Conference September Announced (Sep 14 - Sep 25)

Take up to 5 in-depth training courses, teaching user experience best practices for successful design. Training focused on long-lasting skills for UX professionals. September 14 - September 25, 2026.

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How to Get Research Recommendations on the Roadmap

To influence the roadmap: join planning early, learn constraints, tie research to PM metrics, and give clear recommendations at the right time.

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Using RAS to Guide UX Research Resource Allocation and Strategy

RAS helps managers allocate resources based on actual impact, shifting focus from outputs to outcomes and enabling data-driven UX strategies.

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The Case for Design Disposables

Design disposables are rough artifacts you make to think, not to deliver. Learn to tell them apart from deliverables and avoid the sunk-cost trap.

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Closing the Loop: What to Do After a Design Critique Ends

Most designers invest in running critiques but skip the followup. That missing step is often why feedback culture breaks down.

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UX Conference August Announced (Aug 17 - Aug 28)

Take up to 5 in-depth training courses, teaching user experience best practices for successful design. Training focused on long-lasting skills for UX professionals. August 17 - August 28, 2026.

NN/g latest articles and announcements

Small by Design: The Strength of Lean Design-System Teams

Lean design-system teams, when strategically planned, can move faster, prioritize sharply, and scale impact beyond their size.